Billboard Design
I design billboards and other large-format outdoor advertising built to deliver real return — a clear message, a strong focal point, and type sized to read in the two seconds a driver actually has.
I coordinate directly with your outdoor advertising vendor's file specs so your billboard prints exactly as designed, at any size.
What's Included:
Billboard work covers static bulletin and poster designs, digital rotating billboard creative, and coordinated outdoor campaigns across multiple locations — built around one clear message and a focal point strong enough to register at highway speed.
The Process:
Outdoor advertising has one real constraint: a few seconds of attention at a distance. Every concept is stress-tested against that reality from the start — type size, contrast, and message length are all built for the format, not shrunk down from a print ad after the fact.
Typical Timeline: Most billboard and outdoor advertising projects run two to four weeks from concept to vendor-ready files.
FAQ:
How much text can actually work on a billboard?
Less than most clients expect — as a rule, a driver needs to read it in about two seconds, which typically means seven words or fewer for the primary message.
Can you coordinate directly with the outdoor advertising vendor?
Yes — I build to your vendor's exact file specifications and sizing, and can coordinate directly with them if useful.